Matthias Lüfkens – Medium

Matthias Lüfkens

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Where did all my followers go?!?

For the past five years my follower count on X has stagnated at around 10,600. A closer audience analysis reveals that over half of my…

Mar 13

Chart with the follower evolution of @Luefkens’ followers over the past 12 months from 10,655 on 13.03.2023 to 10,645 today.
Source: Audiense.com

Mar 13

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Lessons from the 2024 social media rankings of World Leaders

At DigiTips we have ranked 4,267 social media accounts of heads of state & government and foreign ministers and their institutional…

May 27

Lessons from the 2024 social media rankings of World Leaders

May 27

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Digital Branding — Social Media Handles

One of the key questions when starting your company is whether the name is available on all social media platforms.

Jul 1, 2021

Screenshot of the Twitter, Instagram and Facebook accounts of @DigiTips

Jul 1, 2021

Threading carefully

Two weeks ago, Meta’s new social network Threads was finally rolled out to users in the EU, almost six months after launching in the US…

Dec 29, 2023

Threading carefully

Dec 29, 2023

International Organizations on Social Media 2023

The past twelve months haven’t been easy for social-media managers worldwide. The rebranding of Twitter to X, the changes on the platform —…

Sep 11, 2023

Ranking of the 10 most followed International Organizations on Social Media (Facebook, Instagram, LinkedIn, Threads, TikTok, X and YouTube combined) Data September 2023.

Sep 11, 2023

Published in
Digital Diplomacy

Is it worth paying for X Premium?

TL;DR It is worth paying the $8/month for small power users. It is not worth it for organizations and companies.

Aug 30, 2023

Screenshot of the X Premium Twitter account

Aug 30, 2023

Who are the first World Leaders on Threads?

Threads is barely a week old but has taken the internet by storm with more than 100 million users. Among them are 103 heads of state and…

Jul 13, 2023

Screenshot of the welcome post on Threads from the UK Foreign and Development Office a ‘hello’ in 60 different languages.

Jul 13, 2023

How do world leaders rank on social media?

Narendra Modi, the prime minister of the most populous nation, is the most followed world leader on social media, topping the rankings on…

May 22, 2023

How do world leaders rank on social media?

May 22, 2023

The great Twitter cull

Several hundred governments, world leaders and international organisations are set to lose their verification as Twitter pulls the plug on…

Apr 19, 2023

Old Twitter illustration for the legacy verification request showing an astronaut holding a balloon on light blue background

Apr 19, 2023

What ChatGPT knows about you and why you should be concerned

When was the last time you Googled yourself? You never did that?! C’mon everyone does it! If you are active on social media, your social…

Apr 17, 2023

AI created picture of a middle-aged man surprised at what he sees on a computer

Apr 17, 2023

Matthias Lüfkens

Matthias Lüfkens

Social media architect at DigiTips. Blogger @BilanMagazine. Founder @Twiplomacy & @InYourPocket. Formerly @Zurich @WEF @Davos @EuroNews @AFP @Libe

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