One of the key questions when starting your company is whether the name is available on all social media platforms.

Chances are your favourite name has already been taken…

Screenshot of the Twitter, Instagram and Facebook accounts of @DigiTips
Screenshot of the Twitter, Instagram and Facebook accounts of DigiTips

I am very happy to report that @Twiplomacy and the @InYourPocket city guides I founded have secured their brand names on…


Screenshot of the @Transition46 Twitter Account

President-elect Joe Biden is “expected to engage, engage, engage” wrote CBS News Foreign Affairs analyst Pamela Falk, adding “Mr. Biden has made it clear he will take immediate action to rejoin the Paris Climate accord, cooperating with dozens of other nations to slow the human causes of climate change, and…


Screenshot of Joe Biden’s Twitter account
Screenshot of Joe Biden’s Twitter account

It is generally considered undiplomatic for foreign leaders to endorse any candidate during an election campaign in another country, but several foreign leaders have started following the personal account of @JoeBiden.

Obviously, a follow doesn’t mean endorsement, and some leaders might still follow @JoeBiden from the time he was U.S…


Over the past four months the world as we know it has changed beyond recognition.
COVID-19 has thoroughly upended diplomacy, a profession which involves a fair amount of travel, physical meetings and in-person interactions. …


The two-letter Twitter handle is literally priceless

Twitter regularly suspends accounts which violate its terms of service, and recently it removed millions of inactive accounts which were created via SMS, a feature which is no longer supported. Among the disabled accounts are much sought-after country names including @Italy, @Turkey, @Switzerland, the @UK.

The permanent suspension of these…


How the World Health Organisation Went Viral on Social Media

With the spread of the coronavirus, the World Health Organisation is on course to become the most followed international organisation on social media. …


World Leaders on Facebook 2020

The coronavirus pandemic of early 2020 has had a profoundly transformative impact on how world leaders use digital channels. …


Six Useful Tips for Video Conferencing

«Never have so many ceilings been broadcast to so many for so long», The Economist wrote in its leader about videoconferencing etiquette, adding that «letting crowds of colleagues and acquaintances peer into your life can be unsettling».

EU Council Video Conference, March 10, 2020

Looking at how world leaders and diplomats are now holding their summits and…


Public Facebook Profiles of World Leaders 2019

With Facebook’s change of algorithm, favoring posts from friends, family and groups, it has become more difficult for pages of governments and world leaders to reach their audiences on Facebook. While world leaders registered 1.1 billion interactions in 2016, that number has dropped by 32.3 percent in 2018. This and…


Recently I posted the same video natively on Facebook, LinkedIn and Twitter and guess where it had the most views and received the most interactions?

Matthias Lüfkens

Particle accelerator & social media architect at DigiTips. Blogger @BilanMagazine. Founder @Twiplomacy & @InYourPocket. Formerly @Davos @EuroNews @AFP @Libe

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