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Matthias Lüfkens

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Matthias Lüfkens

How do world leaders rank on social media?

Narendra Modi, the prime minister of the most populous nation, is the most followed world leader on social media, topping the rankings on…

8 min readMay 22, 2023

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How do world leaders rank on social media?

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Matthias Lüfkens

Digital Branding — Social Media Handles

One of the key questions when starting your company is whether the name is available on all social media platforms.

3 min readJul 1, 2021

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Screenshot of the Twitter, Instagram and Facebook accounts of @DigiTips

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Matthias Lüfkens

Why are U.S. Presidents not following other world leaders on social media?

If Biden wants to signal his support for the United Nations and its agencies, he could start by following the @UN and @WHO on Twitter

3 min readNov 12, 2020

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Why are U.S. Presidents not following other world leaders on social media?

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Matthias Lüfkens

Where did all my followers go?!?

For the past five years my follower count on X has stagnated at around 10,600. A closer audience analysis reveals that over half of my…

1 min readMar 13, 2024

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Chart with the follower evolution of @Luefkens’ followers over the past 12 months from 10,655 on 13.03.2023 to 10,645 today.
Source: Audiense.com

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Matthias Lüfkens

Threading carefully

Two weeks ago, Meta’s new social network Threads was finally rolled out to users in the EU, almost six months after launching in the US…

2 min readDec 29, 2023

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Threading carefully

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Matthias Lüfkens

International Organizations on Social Media 2023

The past twelve months haven’t been easy for social-media managers worldwide. The rebranding of Twitter to X, the changes on the platform —…

14 min readSep 11, 2023

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Ranking of the 10 most followed International Organizations on Social Media (Facebook, Instagram, LinkedIn, Threads, TikTok, X and YouTube combined) Data September 2023.

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Matthias Lüfkens

Is it worth paying for X Premium?

TL;DR It is worth paying the $8/month for small power users. It is not worth it for organizations and companies.

3 min readAug 30, 2023

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Screenshot of the X Premium Twitter account

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Matthias Lüfkens

Who are the first World Leaders on Threads?

Threads is barely a week old but has taken the internet by storm with more than 100 million users. Among them are 103 heads of state and…

2 min readJul 13, 2023

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Screenshot of the welcome post on Threads from the UK Foreign and Development Office a ‘hello’ in 60 different languages.

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Matthias Lüfkens

The great Twitter cull

Several hundred governments, world leaders and international organisations are set to lose their verification as Twitter pulls the plug on…

3 min readApr 19, 2023

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Old Twitter illustration for the legacy verification request showing an astronaut holding a balloon on light blue background

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Matthias Lüfkens

What ChatGPT knows about you and why you should be concerned

When was the last time you Googled yourself? You never did that?! C’mon everyone does it! If you are active on social media, your social…

2 min readApr 17, 2023

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AI created picture of a middle-aged man surprised at what he sees on a computer

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Matthias Lüfkens

Matthias Lüfkens

Particle accelerator & social media architect at DigiTips. Blogger @BilanMagazine. Founder @Twiplomacy & @InYourPocket. Formerly @Davos @EuroNews @AFP @Libe

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