PinnedMatthias LüfkensHow do world leaders rank on social media?Narendra Modi, the prime minister of the most populous nation, is the most followed world leader on social media, topping the rankings on…8 min read·May 22, 2023----
PinnedMatthias LüfkensDigital Branding — Social Media HandlesOne of the key questions when starting your company is whether the name is available on all social media platforms.3 min read·Jul 1, 2021----
PinnedMatthias LüfkensWhy are U.S. Presidents not following other world leaders on social media?If Biden wants to signal his support for the United Nations and its agencies, he could start by following the @UN and @WHO on Twitter3 min read·Nov 12, 2020----
Matthias LüfkensWhere did all my followers go?!?For the past five years my follower count on X has stagnated at around 10,600. A closer audience analysis reveals that over half of my…1 min read·Mar 13, 2024----
Matthias LüfkensThreading carefullyTwo weeks ago, Meta’s new social network Threads was finally rolled out to users in the EU, almost six months after launching in the US…2 min read·Dec 29, 2023----
Matthias LüfkensInternational Organizations on Social Media 2023The past twelve months haven’t been easy for social-media managers worldwide. The rebranding of Twitter to X, the changes on the platform —…14 min read·Sep 11, 2023--2--2
Matthias LüfkensIs it worth paying for X Premium?TL;DR It is worth paying the $8/month for small power users. It is not worth it for organizations and companies.3 min read·Aug 30, 2023--2--2
Matthias LüfkensWho are the first World Leaders on Threads?Threads is barely a week old but has taken the internet by storm with more than 100 million users. Among them are 103 heads of state and…2 min read·Jul 13, 2023--2--2
Matthias LüfkensThe great Twitter cullSeveral hundred governments, world leaders and international organisations are set to lose their verification as Twitter pulls the plug on…3 min read·Apr 19, 2023----
Matthias LüfkensWhat ChatGPT knows about you and why you should be concernedWhen was the last time you Googled yourself? You never did that?! C’mon everyone does it! If you are active on social media, your social…2 min read·Apr 17, 2023----